Ito En Hojicha - Roasted Japanese Elegance

Hojicha (ほうじ茶) is roasted Japanese green tea with distinctive caramel-brown color and uniquely smooth, toasty flavor. Ito En, Japan's #1 tea company, perfects this Kyoto tradition.

What Makes Hojicha Special

Unlike steamed green tea, hojicha is roasted at high heat, transforming the leaves:

• Caramel & Toasted Notes - Warm, comforting, slightly sweet
• Brown Color - Roasting changes green tea to reddish-brown
• Low Caffeine - Roasting reduces caffeine by ~75%
• Never Bitter - Roasting eliminates astringency
• Smooth Finish - Clean, satisfying, no grassy notes

Perfect Anytime Tea

Morning: Gentle wake-up without high caffeine After Meals: Aids digestion, cleanses palate Evening: Low caffeine allows bedtime enjoyment All Day: Smooth flavor suits any occasion

Health Benefits

• Antioxidants - L-theanine and catechins (lower than unroasted green tea)
• Digestive Support - Roasting makes it gentle on stomach
• Calm Focus - L-theanine without high caffeine
• Low Calories - Virtually calorie-free

Ito En Quality

Since 1966, Ito En has been Japan's most trusted tea company. Their hojicha uses premium Japanese tea leaves roasted to perfection—consistent quality in every cup.

Brewing

Hot: Steep in 175-185°F water for 1-2 minutes. Can be steeped twice. Cold Brew: Steep overnight for sweet, smooth cold hojicha.

Perfect for green tea lovers seeking something gentler, coffee drinkers reducing caffeine, or anyone discovering Japanese tea elegance.

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Cultural Note: Hojicha originated in 1920s Kyoto when tea merchants roasted leftover leaves—accidental innovation became beloved tradition!